Sam DeWys
Fraulein's Bakery was started by two childhood friends that grew up in Germany in June 2016 in Massachusetts.

Fraulein's Bakery

Fraulein's Bakery was started by two childhood friends that grew up in Germany in June 2016 in Massachusetts.

Fraulein's Bakery was started by two childhood friends that grew up in Germany in June 2016 in Massachusetts.

 After speaking with the bakery owners, the key takeaways were to make sure the brand identity represents German baking while remaining modern and fresh. Additionally, since the bakery is a growing business, it was important that the logo still be simple enough to be made into a stamp for product packaging and labels for future bakery creations.  I created a round logo loosely inspired by a traditional linzer cookie and vintage German typography. 

After speaking with the bakery owners, the key takeaways were to make sure the brand identity represents German baking while remaining modern and fresh. Additionally, since the bakery is a growing business, it was important that the logo still be simple enough to be made into a stamp for product packaging and labels for future bakery creations.  I created a round logo loosely inspired by a traditional linzer cookie and vintage German typography. 

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