Objective: Create a kit to help facilitate better brainstorming sessions.
Together with a project manager and another designer, and through rounds of concepting, we came up with the idea of Naked Creativity, focusing on the fact that the best thing to bring to a brainstorm is a clear, unadulterated mind. We stated its mission as "to explore raw concepts and experiences in order to reach ‘creative nirvana.’”
We translated this idea into the design of the actual brainstorm in a box. The box and it's materials are made up of raw wood, kraft paper and aluminum, all stamped with the Naked Creativity Logo. The use of CMYK, the building blocks of color printing, also exemplifies the idea of unleashing raw, naked creativity.
We produced 10 of these boxes in house.