The Loft Salon is a premier boutique hair salon located in Highland Park, NJ. The salon is committed to a culture of creativity and growth. Through continuous inspiring education, they recognize and welcome that there is a constant evolution in fashion as well as in an individual’s personal style. The salon is young and fresh while maintaining sophistication, which I aimed to exemplify through the identity system. While the bold lettering is a refined serif, the size and placement reflects the salon's youthful and bold spirit.