Sam DeWys
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The Loft Salon

The Loft Salon is a boutique hair salon located in Highland Park, New Jersey.

The Loft Salon is a boutique hair salon located in Highland Park, New Jersey.

 The salon is young and fresh while maintaining sophistication, which I aimed to exemplify through the identity system. While the bold lettering is a refined serif, the size and placement reflects the salon's youthful and bold spirit.

The salon is young and fresh while maintaining sophistication, which I aimed to exemplify through the identity system. While the bold lettering is a refined serif, the size and placement reflects the salon's youthful and bold spirit.

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