I'm Sam, a design director with roots in health, wellness and patient advocacy. I built my career in PR and advertising, creating campaigns in the healthcare and pharma space before moving in-house at a nonprofit. That blend of agency speed and mission-driven purpose shaped how I work: with empathy, clarity and a focus on people.

Design, for me, is a love language and my favorite way to connect with others. I strive to create brand identities, campaigns and content that help people feel seen, combining visual storytelling with strategy to make work that’s both emotionally resonant and visually compelling. I’m especially drawn to projects that create space for real connection and meaningful change. As a natural leader and collaborator, I know how to build the right creative team for each project, bringing together the voices, skills and energy that help great ideas take shape.

Outside of work, I’m the planner of my friend group, a mom to a senior cat named Pollo and a serial workshop-taker (everything from making khinkali—Georgian dumplings—to sculpting ceramic vases). I shoot film on my dad’s vintage Minolta, love a bold typeface and take ice cream-making way too seriously (shoutout to my Ninja Creami and the Tahini Peanut Butter flavor I’m currently perfecting).