Eczema Awareness Month

Strategy, Creative Direction, Campaign Design
Client: National Eczema Association

For Eczema Awareness Month, we created a bold, editorial-inspired campaign that redefined how eczema is seen with clarity, honesty and beauty. Centered around a high-impact photoshoot featuring eight individuals from the eczema community, the campaign challenged stereotypes by portraying eczema-affected skin in an unapologetic, elevated way, zooming in rather than covering up. The visuals ranged from powerful and intimate to lighthearted and playful, reflecting the full humanity of the people we featured. We designed a full suite of creative assets including print posters, postcards, digital banner ads, social media graphics, and a magazine spread. Each participant also shared personal reflections about life with eczema, adding emotional depth to the visuals. The result was a campaign that was both visually striking and rooted in lived experience, showing how inclusive storytelling and thoughtful design can drive awareness and connection.